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CRM · London (Head Office) · Hybrid

Senior Customer Insight Analyst

If you love beauty, you’re in the right place.

As the ultimate curator of over 100 of the most in-demand, highly innovative and boundary-pushing beauty brands, we are the go-to destination for worldwide beauty discovery.

Together through our neighbourhood stores, online presence and loyalty scheme, Space NK has built a flourishing community in which to discover beauty. The customer is at the heart of everything we do, and we will always endeavour to offer everything they need to help them explore, experiment, and enjoy our brands.

Senior Customer Insight Analyst - Head Office

Role Overview

We are looking for a commercially minded and analytically strong Senior Customer Insight Analyst to join our CRM Team. This is an exciting opportunity to play a key role in shaping how customer insight informs decision-making, campaign strategy and long-term customer growth.

Reporting to the Senior Customer Insights Manager, you will lead high-impact analysis that helps the business better understand its customers, improve CRM performance and deliver more relevant, engaging customer experiences across channels.

You will combine strong technical capability with commercial awareness, using customer, campaign and trading data to uncover actionable insight and influence a broad range of stakeholders including C-suite. You will be confident working with large data sets, translating complex findings into clear recommendations, and identifying opportunities to improve retention, engagement and customer lifetime value.

Working closely with CRM and cross-functional teams (e.g. Buying, Commercial, Finance, Ecom & Retail), you will provide insight and reporting that supports customer strategy, campaign optimisation, segmentation, retention and lifecycle development, while helping to shape business priorities through evidence-based recommendations.

This role would suit someone who enjoys solving complex business problems, thrives in a fast-paced environment and is motivated by using insight to create measurable commercial impact.

Main Duties and Responsibilities

  • Lead customer insight analysis that supports CRM strategy, retention, reactivation and customer lifecycle performance

  • Own and build regular and ad-hoc reporting on customer, campaign, audience and trading performance

  • Own the agenda setting for the quarterly Customer Insights Forum, engaging C-suite and cross-functional stakeholders to highlight key risks, opportunities and priorities for the business

  • Generate insight-led recommendations that improve retention, frequency, spend and long-term customer value

  • Develop segmentation, profiling and behavioural analysis to support personalisation and more effective targeting

  • Partner with CRM, trading, digital and commercial stakeholders to answer key business questions and identify growth opportunities

  • Improve reporting, dashboarding and visualisation approaches to make insight more accessible and actionable

  • Help monitor data quality and identify risks or opportunities within the customer data environment

  • Manage and develop a Customer Insight Analyst, contributing to high standards across the wider insight team

Experience Required

  • Strong analytical and technical skills, including advanced Excel and solid SQL capability

  • Proven experience in a customer insight, CRM analytics or segmentation role

  • Strong communication and stakeholder management skills, with the ability to present insight to both technical and non-technical audiences

  • Experience analysing campaign performance, customer behaviour and lifecycle trends to inform commercial decisions

  • Ability to work confidently with large and complex data sets and translate analysis into clear, actionable recommendations

  • Experience in retail, e-commerce, loyalty or a customer-led environment would be highly beneficial

  • Experience using data visualisation tools such as Qlik Sense or Tableau is desirable

  • Knowledge of CRM platforms, audience targeting and customer segmentation approaches would be an advantage

  • Degree-level education or equivalent analytical experience is preferred

Personal Attributes

  • A naturally curious and commercially aware mindset, with a passion for understanding customer behaviour

  • Strong problem-solving skills and the ability to interpret complex data with accuracy and confidence

  • Excellent communication skills, with the ability to tailor findings for a range of audiences

  • Confidence working with both detail and the bigger picture, balancing rigour with commercial understanding

  • A collaborative approach and the ability to build strong working relationships across teams

  • A proactive, solutions-focused style with the confidence to challenge thinking and influence decisions

  • The ability to manage multiple priorities effectively in a fast-paced environment

You must demonstrate the right to work in the UK in order to apply for this role.

Only successful candidates will be contacted. If you do not hear from us within 10 working days, you should assume your application has been unsuccessful.

No agencies.

Please note that only successful candidates will be contacted.

All applicants must have the right to live and work in the UK.

If you want to find out more about us, what it is like to work for us, all about our benefits, and our pledges on Diversity, Inclusion and Belonging, please visit our website.

Space NK are an equal opportunities employer.

How We Will Use Your Information

We will use the information you provide to us with your job application to help us process your application for the specific job you have applied for. If you apply speculatively, we will process your application for the job/relevant business area that you detail within your email.

Please note that our current system does not use an automated filtering system.

All applications made via the website, through a third-party website or in-store will be kept on file for a period of 12 months.

This information will be retained and used to assess your suitability to similar positions that may arise in the future, or if the initial vacancy becomes live again during the 12-month period. If you would prefer us to not hold your information on file/ you wish to be ‘forgotten’ if you are not offered a position with Space NK, please email your ‘right to be forgotten’ to our recruitment email address with RIGHT TO BE FORGOTTEN as the title of the email. We will always inform you when we have deleted your application details, otherwise we will treat your application as consent to us holding this information.

Team
CRM
Locations
London (Head Office)
Remote status
Hybrid
CRM · London (Head Office) · Hybrid

Senior Customer Insight Analyst

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